Marketing Management Case Study

Titan Industries – Getting the Marketing Mix Right

OR

Abstract:
Titan Industries Ltd., TATA Group's watch making division brought about a revolution in the Indian watch industry. Its sophisticated technology, high quality products and innovative marketing made it a market leader. The market endorsement for its undisputed leadership is manifested in its market share, brand awareness, and more importantly its success abroad.

Pedagogical Objective:

• To discuss how Titan managed its marketing mix elements to attain the leadership position in the Indian watch industry.

Keywords : Target market selection, Differentiation; Segmentation; Innovative Marketing; Indian watch industry; Organized retailing in India; Titan advertising; Product and pricing; Distribution; Product line; Sub brands; Market segmentation; Marketing Strategies Case Study; TATA Group; Hindustan Machine Tools (HMT); Time Zone; World of Titan; Titan into retailing, Marketing Management; Marketing Mix; Market Segmentation; Product Life Cycle; New Product Development; Consumer Behavior; Marketing Case Studies; MBA; Marketing Course for MBA Marketing Course Case Map; Course Case Map; Case Map

Contents:

• The Indian Watch Industry
• Products for Changing Needs
• Reaching Out Customer
• The World of Titan – Titan into Retailing
• Advertising and Promotion
• Challenges